The management of Media General, a leading media company in Ghana, on Wednesday, April 1, 2026, paid a courtesy call on the Director-General of the GSA, Prof. George Agyei, at the head office of the Authority in Accra.
The courtesy call was to discuss potential collaborations with the Authority in public education campaigns on standards compliance and to explore how Media General’s television, radio and digital platforms could support the GSA’s communication objectives and enhance public visibility.
The delegation, which was led by its General Manager – Commercial, Mr. Daniel Amartey-Amarh, said the visit was aimed at engaging the leadership of GSA in order to gain insight into its planned activities for the year, and to explore opportunities of partnership and collaboration.
He further reiterated that a number of initiatives are being considered, including a thought leadership event on Onua TV and TV3. He explained that these engagements would assemble key stakeholders and consumers on live television and this would give the GSA the platform to educate the public on standards and the importance of maintaining them across sectors.
He added that all ongoing efforts about public campaigns should be sustained to run for about a year to ensure a lasting impact.
Prof. Agyei, in his remarks, stated that GSA takes its relationship with the media seriously and is very excited about this potential partnership.
“GSA is a media friendly institution because we work in the interest of the Ghanaian public. GSA stands as a main bridge between Ghana and the rest of the world, helping our manufacturers to move forward and in achieving this, we need the corporation of the media to send our message across,” he noted.
He highlighted that this year the Authority is intensifying its market surveillance efforts, adding that it has gone a step further by establishing the Greater Accra Regional Office, which will oversee the Trading Standards Inspectors (TSIs) in Accra. He also announced the introduction of a new initiative called the Market Integrity Agents, who would be deployed directly in our market space to identify and get rid of substandard products.