The Ghana Standards Authority (GSA), on Wednesday, February 25, 2026, joined various stakeholders at the launch of a new range of “Low Smoke Anti-Counterfeit” cables introduced into the market by Nexans Kabelmetal Ghana Ltd.
The “Low Smoke Anti-Counterfeit” cables are engineered to enhance fire safety by reducing smoke, limiting fire spread and lowering toxic gas emissions, which will improve visibility during fire outbreaks. It also features security measures to help fight counterfeit electrical products in the market.
Distinguished stakeholders who were present at the launch included the Chief Executive Officer (CEO) of the Energy Commission, Ms. Adwoa Serwaa Bondzie; Mr. Seth Twum Akwaboah, CEO of the Association of Ghana Industries (AGI); Dr. Joseph Obeng, former President of the Ghana Union of Traders Association (GUTA); Mr. Awal Sakib Mohammed, President of Ghana Electrical Dealers Association (GEDA); representatives from the Ghana National Fire Service (GNFS), and the French Embassy.
Other institutions that were present at the launch included representatives from the Bureau of Public Safety; the Ghana Electrical Contractors Association of Ghana (GECA), among several others.
Speaking at the launch, Mr. Alexander Quarcoopome, the CEO of Nexans Kabelmetal Ghana Ltd., said that the new product idea was borne out of the concern of various fire outbreaks in the built environment adding that research had shown that it’s not the fire that causes the high fatality rate during the outbreaks but rather the smoke which causes low visibility even for firefighters when trying to fight these fires.
He also said that substandard cables and the proliferation of counterfeit cables are of serious concern in the country and his outfit has come up with a mobile application which would help verify the cables in the market.
Mr. Kojo Eshun, Deputy Director-General in charge of Conformity Assessment (DDG-CAS) at the GSA, in his remarks, noted that the event was not merely a product launch but a statement about safety, responsibility, innovation, and national development.
He commended Nexans Kabelmetal for aligning its production with internationally recognized requirements and prioritizing safety in product innovation and called on other cable manufacturers to adhere to standards to ensure that consumers are safe.
He urged industry and regulators to work together, not as adversaries, but as partners, to ensure that only certified, compliant products are sold on the Ghanaian market.
Ms. Bondzie stressed the need for standards in the electrical cables industry and called on other companies to take a queue from Nexans Kabelmetal to ensure growth and protection of consumers in the country.
“Compliance with standards is important in this sector and the President of Ghana is keen on ensuring it. My outfit has deepened our collaboration with the GSA to curb the import and manufacture of sub-standard cables in the country. Resetting a nation is about adherence to standards. When standards work, systems work,” she added.
The President of GEDA, Mr. Awal Sakib Mohammed, called on government to criminalize the sale of counterfeit cables to serve as a deterrent and help protect consumers.
There was a demonstration of how the new “Low Smoke Anti-Counterfeit” cables work with stakeholders expressing satisfaction and promise to purchase the new product to help protect lives and property during fire outbreaks